Who We Are
Your brand is meaningful and has value. How meaningful and how valuable is directly related to
how substantially and effectively you relate and matter to your audience. The greater the meaning
communicated, the greater the value. At TreeHomeMedia, we capture and communicate the
meaning of your brand by creating your content, by disseminating it wisely and by engaging your
customers and prospects within the context of their desires, interests and concerns, without
intruding on them.
The medium is always only the means, but the message - the content-formed engagement and
interaction - is what really matters and where the true value lives. Our focus is on cultivating and
sustaining that value for you. It takes work.
We're good at it, though. And this is what we enjoy doing. Content and Media is our business.
Creating and capturing value is our result. Our focus is also on sustainability, so we focus on
working with companies truly committed to practice sustainability. Why? Because it matters.
CEO, Co Founder
Moty Ginsburg has built his entire executive career on that definition—"entrepreneur".
A high energy, fiscally conscious and goal-driven executive, Moty Ginsburg approaches each new business challenge with his natural flair for innovation, creative, problem-solving and measured risk-taking to drive consistent bottom-line improvements.
Having earned his Bachelor's degree in Industrial Engineering from University of Beer-Sheva in Israel one of the nation's top universities, Moty's goal was to complement his natural technical savvy with a strong foundation in business. The best way to do this, he felt, was to immigrate to the United States and in 1990 he accepted his first position with JMR Electronics where he gained extensive experience and earned promotions until he became the President of the company managing 400 people and with worldwide offices.
Intrigued by the "world" of the construction and remodeling and being recognized as a high-potential executive, in 2004, Moty's career took a leap forward when he has decided to open his own management firm. Moty built a new management company from the ground up, and provided fundamental leadership in building out corporate systems.
In 2010, Moty's career took another leap forward when he founded Tree Home Media, a media company. Moty is deeply involved in driving both innovation and growth strategies of the company.
Today, Moty Ginsburg resides with his wife in Woodland Hills, CA and his three grown children. He is actively seeking his next executive challenge.
CXO, Co Founder
A pioneer in the new media field, Alexis Posternak has been working with top brands for the past 16 years. The beginning of his career started in the Hospitality and Food and Beverage Industries, with the management of several top level hotels , restaurants , bars and night clubs in Argentina.
After moving back to the US, from living in the Argentine Mountains, he joined a producer, importer and distributor of fine wines and spirits as the Operations Manager for the company's Importation and Exportation Department. During this time, he created a system to integrate the communications between the company's wholesalers, more than 300 suppliers and thousands of customers. And fell in love with tech. He was also responsible for the negotiation of various deals for the importation, distribution and marketing of several new products which have become successful brands in the US market, including Belvedere Vodka (France), Quilmes Beer (Argentina), and Santa Amelia Wine (Chile), Sobieski Vodka (Poland) among others. Marketing operations were oversees by this area as well. In 1999, Alexis entered the online world and co-founded an Online Music Video Portal, which sadly, was too advanced for its time and did not survive the dot.com crash. It was at this time that he acquired WideGroup and, in the following years, transformed the 3 person start up into a multimillion dollar business with offices in both Argentina and the United States.
His firs vision came around age 6 and they continue till today to show Alexis more compassionate way to look at the world.
Among Alexis greatest achievements include; introducing the Sobieski brand into the US market, now one of the fastest growing vodkas, selling Ingate Technologies that brought the first and coolest internet access. Introducing the Lotus elite online, selling Carl's Jr. crazy campaigns. Launching people into space with Mircorp and flying across the world with Superman 2 world wide website. Jumping with Jacky Chan and dancing with Happy Feet. Creating the Titan music portal and mobile device before the ITunes and the Iphone and selling the company. Working on complex media, commerce and intelligence software. Now he is manually watering Treeliving.com and Treehomemedia eco media ventures. The real achievement he deeply believes is to everyday improve himself as a person.
During the past 6 years Alexis has rediscovered himself, mutated the agency and launched 5 new companies. Revolutionary in the online creative field, WideGroup is one of the very few interactive agencies to survive the crash, and is considered one of the first and best independent interactive agency in the world. Today, Alexis is known as a visionary, innovator and strategist, who specializes in communications with a creative edge and which are result driven and always consciously positive.
Innovator, revolutionary, Digital strategist, brand strategy, advertising, online advertising and sales, experiential communications, Dream Printing, Content Development, Software development, Platform development, Cross System integrations, commerce deployment, conversion optimization, soul searching