What we do
Content Creation and Distribution Services
Content marketing is one of the key challenges for most companies these days. While most
companies readily acknowledge the need to change or adjust their commercial model due to
the rise of social media, it is also a fact that most companies still are looking for ways to become
responsive towards questions from consumers on social media sites like Facebook or Twitter,
as well as their own blogs or websites. For the most part, companies also understand that they
should be proactive and feed customers with conversation-worthy content. The latter is the main
problem. Most companies don't know what content marketing means, how to continually produce
and distribute content in a relevant, meaningful way, or either they don't have the time, devoted
resources, or specialized knowledge needed to accomplish the level they require and their brand
TreeHomeMedia understands that:
Your brand is meaningful and has value. Both terms are directly related to how
substantially and effectively you relate and matter to your audience. The greater the
meaning communicated, the greater the value.
So, these are the objectives we intend to help your company achieve with content marketing.
Based on this principle, at TreeHomeMedia we capture and communicate the meaning of your
brand by creating your content, by disseminating it wisely and by engaging your customers and
prospects within the context of their desires, interests and concerns, but without intruding on
them. The medium is always only the means, but the message - the content- formed engagement
and interaction - is what really matters and where the true value lives. We focus on cultivating and
sustaining that value for you.
Beginning to introduce a clear view on how we can implement content marketing for your
business is our goal here.
With the deconstruction of traditional media and the need for every business to communicate
with and engage their customers and prospects on a regular basis in actionable and productive
ways, content marketing is vitally important to any company's continued vitality in a highly
competitive marketplace that can change more quickly than ever before because of viral
communication and social networking conversations.
So, these are the objectives we intend to help your company achieve with content marketing:
• Being recognized as an expert in your field:Strong and relevant content will enhance the
positioning of your company. Content which engages your prospective customers and
audience shows that you are aware of the latest trends and that you are interested in
innovation. This will help you to be seen as an expert in your field and will increase general
awareness of your brand and/or products.
• Maintaining relations with existing customers in a positive manner: Share new content at
regular intervals. This will encourage your customers to keep in touch with your brand. Do
not bother them with new offers every five minutes, but provide them with information
that is interesting and useful. Offering them relevant and valuable content will make it
more acceptable to launch a promotion every once in a while.
• Attracting new customers and grow business: Your content is shared with existing
customers and fans. If the content is strong enough, they will share it with their family,
friends and colleagues. This is how content brings your company into contact with new
people. Relevant content can arouse the curiosity of new prospects, which makes them
want to discover more about your brand. In the end, content marketing should lead to an
increase in revenues.
• Increasing your brand's social media reach: Finally, good content will automatically ensure
that your brand has a wider reach and a more proactive influence on social media and
conversations occurring about your brand on social media and in the 'real' world. This will
increase support for your content and increase its impact. A wider reach also makes it
easier to achieve the first three objectives.
Content and Media is our business. Creating and capturing value is our result. It takes work but
we're good at it.